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... of the target audience itself. To develop a site for your existing business, you need a clear idea of your potential client’s profile.  If you are planning a new business, you need to define your target ...
... inefficiently.  If the typical prospective client request requires your staff's time to constantly provide the same information, send the same documents (basic contracts forms, specifications for products, ...
... the beach, but without any contact information or hotel name.  Using this approach, you will be able to meet the "provision of information..." objective.  If the picture is of good quality, a lot of Internet ...
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Historically the term "information architect" is attributed to Richard Saul Wurman. Wurman sees architecture as "used in the words architect of foreign policy. I mean architect as in the creating of systemic, structural, and orderly principles to make something work--the thoughtful making of either artifact, or idea, or policy that informs because it is clear." [Wikipedia]
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